Published on · By the IT LABS PRO team
Your website is a few years old, it is slow, hard to read on a smartphone, hard to update, and it no longer brings you many enquiries? It is probably time to think about a redesign. But a badly prepared redesign can also make your traffic collapse overnight. Here is how to decide, budget and run your redesign with no nasty surprises.
Signs that a redesign is needed
- The website is not mobile-friendly: text too small, buttons hard to tap, pages that overflow the screen.
- It is slow: a few seconds of waiting is enough to lose part of your visitors.
- It no longer brings in enquiries: falling traffic, forms rarely used.
- Your image has changed: new visual identity, new services, new target.
- It is hard to update: every change goes through a provider, or the technology is no longer maintained.
- It has security weaknesses: outdated versions, no HTTPS.
Our article 10 signs you need to redesign your website covers each of these points.
Partial or complete redesign?
A partial redesign
If your website’s structure and technology are sound, a partial redesign may be enough: new design, rewritten pages, better speed, a new feature. It costs less and is less risky for your rankings.
A complete redesign
It is needed when the technology is outdated, when the site structure no longer matches your offer, or when successive fixes have made the website unstable. You start again from a blank page: new structure, new design, new content, often a new technology. Our comparison WordPress or custom website will help you choose the technical base.
How much does a redesign cost in Morocco?
A complete redesign is priced like a new build: it is a new website. As a guide in 2026, allow 4,000 to 9,000 MAD for a showcase website, 14,000 to 18,000 MAD for a multi-page or multilingual business website, and from 15,000 MAD for an e-commerce website. A partial redesign costs less, depending on the scale of the changes.
Some items are specific to a redesign and should appear in the quote: the audit of the existing website, reusing or rewriting the content, migrating data (articles, products, customers) and the redirect plan. For timing, allow 2 to 3 weeks for a showcase website, 4 to 6 weeks for a business website and 4 to 8 weeks for an e-commerce website. All the details are in our guide to website costs in Morocco.
The critical point: keeping your search rankings
This is the most common mistake, and the most expensive: changing page addresses without redirecting the old ones to the new ones. Google then considers that your pages have disappeared, links pointing to your website lead nowhere, and your traffic collapses.
Good practices
- List the existing pages, especially those that receive traffic and links from other websites (Google Search Console gives you this information).
- Keep the same addresses whenever possible.
- Set up 301 redirects from each old address to the equivalent new page, in a single step (no redirect chains). Our redirect checker shows you the chain.
- Keep or improve the content that works: titles, text, tags.
- Submit the new sitemap in Google Search Console as soon as the website goes live.
- Watch for errors (pages not found) in the following weeks and fix them quickly.
Use the redesign to optimise your tags too: our guide to the title tag and meta description explains how to write them to get clicks.
The steps of a successful redesign
- Audit the existing website: traffic, best-performing pages, technical problems, user feedback.
- Goals: what the new website must deliver (enquiries, sales, image).
- New site structure and redirect plan.
- Approved mock-ups, starting with the mobile version.
- Development and content migration.
- Testing: display, forms, speed, redirects.
- Launch and follow-up in Search Console.
A redesign is a chance to answer your customers better
A redesign is not just a technical project. It is the right moment to reread your pages through a customer’s eyes: can they see within seconds what you offer, for whom, at what price or how to get a quote? Add answers to the questions you are asked most often, concrete examples of your work and visible contact options on every page. These content improvements often have more impact on your enquiries than the new design itself.
How often should you rebuild your website?
There is no fixed rule. A well-built website that is maintained regularly (content, security, small improvements) can last a long time. A website that is never updated, on the other hand, ages quickly. Rather than waiting for a complete redesign every five or six years, favour continuous improvements: they cost less and are better for your rankings.
What to prepare before contacting an agency
- Your access details: hosting, domain name, website admin, Google Search Console and analytics.
- Measurable goals: more quote requests, more online sales, a better position for a given search.
- What works and what does not on the current website, in your view and your customers’.
- Examples of websites you like, and why.
- Your content: text to keep or rewrite, recent photos, any new visual identity.
The more of this is ready, the more precise the quote and the faster the redesign.
Redesign pitfalls
- Changing the design without changing the strategy: a prettier website that answers your customers’ questions just as poorly will not bring you more enquiries.
- Deleting pages that brought traffic because they seemed secondary.
- Going live without testing the forms: that is often where lost enquiries hide.
- Forgetting follow-up: without statistics before and after, you will not know whether the redesign paid off.
A successful redesign is prepared with measurable goals, tested before launch and followed in the weeks afterwards.
Frequently asked questions
Will a redesign make me lose my rankings?
Not if it is well prepared: by keeping the content that works and redirecting each old address to the equivalent new page (301 redirects), you keep your positions. Losses almost always come from forgotten redirects.
Can I keep the same domain name?
Yes, and it is recommended: your domain name carries your website’s history and the links pointing to it.
How long does a redesign take?
Usually 2 to 3 weeks for a showcase website, 4 to 6 weeks for a business website and 4 to 8 weeks for an e-commerce website, depending on how much content has to be carried over.
Do all the texts need rewriting?
Not necessarily. Pages that attract traffic should be kept and improved rather than replaced; the others can be rewritten to answer your customers’ questions better.
In short
A redesign is justified when your website no longer does its job. It usually costs as much as a new build, and its success depends on a good audit and a rigorous redirect plan. Thinking of rebuilding your website? Discover our website development and redesign service in Morocco: we start with an audit of what you have.