Published on · Updated on · By the IT LABS PRO team
1. Your website is not responsive
Source: StatCounter (September 2018 data, Morocco). Current figures: statcounter.com
As early as 2018, almost half of all visits in Morocco (47.45%) did not come from a computer, and smartphone use has kept growing since, there and everywhere else. Your website must be perfectly readable on mobile. The simplest solution is responsive design: as the name suggests, the website adapts to any type of device based on the screen size.
2. Your website no longer measures up to your competitors’
Some tools reveal what visitors cannot see with the naked eye: loading speed, technical errors, technologies used. Compare your website with your competitors’ regularly, for example with our website speed test and our SEO analyzer, to stay strong in your market.
3. It loads too slowly
Visitors expect a website to load in two or three seconds. If yours takes longer, you lose potential customers, and it can annoy even your most loyal ones. Loading speed also matters for your search rankings.
Some common causes of a slow website:
- too many redirects;
- HTML, CSS and JavaScript that are not minified;
- a slow server response time;
- too many resources to load;
- images that are not optimised;
- visible content that is not prioritised;
- too many plugins.
4. You do not rank well in search engines
If your website still ranks poorly after several years, it is probably full of optimisation problems. Having it rebuilt by professionals, with SEO built in from the start, solves that.
5. Your conversion rate is low
What matters more than potential customers? Potential customers who become real ones. A beautiful, well-ranked website with plenty of visitors is excellent, but only if as many of those visitors as possible turn into customers.
If your statistics (Google Analytics 4, for example) show a low engagement rate, few pages viewed per visit and very short sessions, or simply a low conversion rate, visitors are not finding your website useful and your key information is not compelling enough. Rebuilding it with a clear goal and a well-thought-out strategy solves the problem.
6. Your brand has changed
If your company has a new brand image since your current website was built, a redesign is the obvious next step. A strong brand image makes all the difference: it comes to mind as soon as your customers need a service you offer. Your website sends a clear message about your identity, and an outdated design that no longer matches your brand can hurt you.
7. Your content is hard to update
You should be able to update your website’s content easily, to keep it current and relevant and to adjust pages for SEO. If updating a page has become a long, complicated process, you are wasting time. The simplest way to update content is a content management system (CMS), which gives you full control over your content and your visitors’ experience. Rebuilding your website around a CMS can make all the difference.
8. Your website is inconsistent
If different developers have worked on your website over the years, it may have lost its consistency. Things that often end up inconsistent:
- fonts;
- colours;
- logos;
- images;
- navigation;
- page layout.
The result looks confusing and disorganised. Starting afresh with a new website, built and maintained by one professional team, removes these problems and makes your pages consistent again.
9. Your business has outgrown your website
Your business has very likely grown over the last four or five years. If your website has not been updated since, you have probably outgrown it: the navigation may be too long because of your growing number of services, or visitors may struggle to find the page they want. A redesign can reflect your growth and keep growing with you.
10. Your industry has changed
Every industry changes a little over the years: some services become more popular, new techniques appear and take the spotlight. You can sometimes make small changes to keep up, but there comes a time when the old website can no longer follow. If yours has not been reworked for more than five years, it very likely needs a lot of updates.
How often should you redesign your website?
Unfortunately, it depends on several factors, including your industry. But if you recognise yourself in any of the 10 signs above, it is time to rework your website, however old it is. Our guide to website redesigns: when and at what cost explains how to do it without losing your rankings.
Why every business, whatever its size, needs a website
Today, a business without a website loses many customers to competitors with a strong online presence: customers search online to compare products, services and prices. To find out more, read our article 8 reasons your business needs a website.
Ask our experts to redesign your website
Your website can have a big impact on your sales and your success. To avoid running into the same problems as with your old website, entrust the redesign to a professional team: contact IT LABS PRO to find out about our redesign services, and see your online presence improve. Discover our website development and redesign service and the 2026 website prices.
Glossary
Usability (ergonomics): applying the human sciences (psychology, physiology…) to make a product easier and more comfortable to use. For a website, it means being effective (visitors achieve what they came for) and easy to use (little effort, little fatigue, no risk of error).
CMS (Content Management System): software used to create and manage digital content, such as a website’s pages and articles, without technical skills.