A free SEO audit, in two steps
In a few seconds, this analyzer reviews more than 40 SEO points of a page, grouped in five categories scored out of 100:
- Meta data: title and meta description (pixel width and Google preview), repeated words, indexing (noindex, nofollow), canonical, declared language compared with the language of the text, hreflang, character encoding, doctype, favicon and Apple icon, viewport, URL quality (parameters, session ID, depth);
- Page quality: word count, stop-word ratio, sentence length, title words found in the content and the H1, paragraphs, lists, placeholder text (lorem ipsum), bold text, frames, alt attributes, Open Graph, structured data;
- Structure: H1 heading and the H1 to H6 hierarchy;
- Links: internal and external links, link texts reused for different pages, overly long texts, empty links, dynamic parameters;
- Server: HTTPS and mixed content, redirects, http to https, www and non-www, compression, X-Powered-By header, response time and HTML size.
You get an overall score, a score per category and a to-do list sorted by priority (very important, important, nice to have), with an explanation and the fix for each point. When our PageSpeed key is active, the mobile speed score measured by Google is added to the report, which you can download as a PDF.
External factors, especially links from other websites to yours (backlinks), require paid databases: we analyse them for you in the full audit.
For each point, you see what works, what could be improved and why. That is the first step of our free SEO audit. The second is the full audit carried out by our team: click “Get the full audit free”, leave your contact details, and we analyse your whole website (key pages, internal linking, content, position against your competitors, links) before presenting the priorities to you.
How to read the results
- The score: each point counts according to its importance; a “very important” point weighs three times more than a “nice to have” one. Above 80%, the basics are solid.
- Green: the point follows best practice.
- Orange: worth improving; the impact is real but rarely blocking.
- Red: a problem to fix first, for example a page excluded from Google by mistake (noindex), a missing title tag or a website without HTTPS.
The analysis covers a single address: run it on your main pages (home, service pages, key product pages). To go further on a specific point, use our dedicated tools: the Google SERP preview for your titles and descriptions, the structured data generator, the website speed test and the broken link checker.
What the analyzer does not replace
Good SEO is more than a list of tags. Your content must answer exactly what your customers are looking for, the site must be well structured, and other websites must talk about you. That is why a perfect score here does not guarantee first place on Google, and an orange point is not always urgent. When you want lasting results, our SEO services take over.
Privacy: we do not keep analysed pages beyond a cache of a few minutes, and we only keep the address if you request the full audit through the form. If you leave your e-mail to unlock 10 more analyses, it is sent to us with your consent, only to contact you about your website’s SEO. Details, retention period and your rights: privacy policy.
Read our guide: how to read your SEO analyzer report.
Are you an agency? We work white-label →
Frequently asked questions
Is the SEO analysis really free?
Yes. The automated check of a page is free and requires no sign-up. The full audit of your website, carried out by our team, is also free: just request it with the form.
What does the full audit include?
A review of your whole website: key pages, structure and internal links, content, technical aspects, how you compare with competitors and your link profile, with a list of priorities.
Why can’t my website be analysed?
The site may be unreachable, protected, or its robots.txt may disallow crawlers. We respect that choice: our crawler identifies itself as ITLabsProBot.
Does a good score guarantee a top position on Google?
No. The analyzer checks a page’s technical basics. Rankings also depend on content relevance, competition and your site’s authority.
How is the score calculated?
Each check counts according to its priority: a very important point weighs three times more than a nice-to-have one. A passed check earns its full weight, a check to improve half of it. The overall score is the average of the five categories.
How many analyses can I run?
Three different pages per day, free and without sign-up. Leave your e-mail address to unlock ten more analyses for the day.